GingerMay PR Agency
October 2021 - 30th November 2022
GingerMay is a B2B PR and integrated communications agency specialising in advertising technology.
As a B2B Copywriter, I worked on five accounts at a time, and throughout my time at the agency I produced content for:
BCNMonetize: a mobile advertising agency
Future plc: international multimedia company
LoopMe: digital advertising company specialising in measurement and optimization
Mediatel: provides news and tech for advertising professionals
MGID: native advertising specialists
TripleLift: programmatic advertising platform
ViewersLogic: specialises in single-source data for multi-media campaign measurement
Zefr: provides brand suitability solutions for walled garden platforms
I mainly wrote thought leadership articles on behalf of clients, which appeared in industry publications such as Forbes Agency Council and The Drum.
I also wrote blog posts for GingerMay’s website, using SEMRush to conduct keyword research for SEO optimisation.
You can find links to my writing below.
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LoopMe:
How can retail brands’ winter campaigns still succeed during a world cup? | The Drum
MGID:
Programmatic in a post-cookie world: key considerations for success | Forbes
Three ways brands can implement ethical advertising | Forbes
Key considerations for advertisers in the wake of consumers’ rising living costs | Forbes
Ukraine eight months on: why brand safety is more important than ever | The Media Leader
For Seller-Defined Audiences to work, publishers need better classification | AdExchanger
ViewersLogic:
How marketers can topple the tech giants’ monopoly on personal data for good | Advertising Week
Zefr:
From in vogue to on trend: how luxury brands can master TikTok | Internet Retailing
How brands can stop defunding diverse content and its creators | The Media Leader
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Adform:
Adform hits top 100 in Financial Times’ Diversity List
LoopMe:
31% of Aussie car buyers prioritise price over safety, as demand for new vehicles stalls | B&T
Over half of UK workers feel companies could increase wages to help with cost of living | Adweek
MGID:
MGID launches interactive rich media ads, helping advertisers increase ad attention and engagement | ExchangeWire
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